Amul Girl`s `Father` Is No More: The Man Who Created The `Utterly Butterly` Campaign And Changed The `Boring Image`

Amul 'Utterly Butterly' Girl was created by Sylvester daCunha and his art director, Eustace Fernandes. In 2016, the campaign turned 50. The 'boring image' that had previously been employed for the butter brand was changed by DaCunha. A girl who would walk her way into the Indian kitchen and the homemaker's heart was the goal.